Free Case Study
Tesco's Corporate Social Responsibility Initiatives
Overview of Tesco and its CSR Initiatives Cont...
Every year, Tesco publishes a separate report on 'CSR Review' with details of the company's CSR approach, implementation and policies. In the fiscal year 2001-2002, Tesco published its first 'CSR Review'. Tesco attempted to boost its image through a series of campaigns, directed at promoting goodwill in environmental, societal and cultural fields.14
Stakeholder Engagement
According to Tesco, "Engaging with the different groups that influence or are affected by our business is fundamental
to our values. Understanding our stakeholders' needs and concerns also helps identify the relevant CR issues and
enables us to plan our CR programme accordingly. We have a wide range of stakeholders with many different needs and expectations, and these sometimes conflict. We can't be all things to all people, but we can assure all stakeholders that
we have listened to them and taken their views into account when balancing different considerations."15
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Social Policies
Tesco encouraged its employees and customers to become socially responsible through initiatives including charity,
fund raising for specific causes and promoting education on healthy living and food safety . Tesco opined
that it had a major role to play in promoting healthy food among its customers and strove to make it available at
affordable prices. These efforts were not limited to the UK but extended to its international branches too. Tesco gave
at least 1% of its pretax profit to charity, in the form of donations, employee time, gifts and management costs for
community plans and projects. Every year, Tesco made significant contributions to community projects and plans
In 2006, Tesco introduced its first 'community plan'. This added 'community' to the existing four business drivers
(Customer, People, Operations and Finance). Tesco believes that it is a significant step in building its commitment to
community, corporate responsibility and sustainability. Tesco's international operations have also began developing
own community plan from 2007. Tesco confirms that by the end of 2008/2009, all its international businesses will have
a corporate responsibility committee, corporate responsibility strategy and a community plan.
14]Anon, "Inside Tesco", http://www.tescocorporate.com/insidetesco.htm, December 2nd 2006
15]"Tesco PLC - Stakeholder engagement", http://www.tescoplc.com/plc/corporate_responsibility/approach/cr_stakeholder_eng/
